Brand Management: Co-creating Meaningful Brands

★★★★☆ 4.0 76 reviews
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Product details

Management number 201815520 Release Date 2025/10/08 List Price $28.01 Model Number 201815520
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 440 pages
Publication date: 28 March 2024
Publisher: Sage Publications Ltd

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

Weight: 862g
Dimension: 187 x 232 x 25 (mm)
ISBN-13: 9781529616972
Edition number: 3 Revised edition

Brand Management: Co-creating Meaningful Brands

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