Managing Innovation in Organisations: Fostering an Entrepreneurial Approach

This book explores how organizations can manage their innovation processes to compete in the global marketplace, focusing on incremental to radical innovation and incorporating it into organizational practices.

Format: Paperback / softback
Length: 121 pages
Publication date: 06 July 2023
Publisher: Springer Verlag, Singapore

This comprehensive book delves into the critical realm of managing innovation within organizations in order to thrive in the ever-evolving global marketplace. Recognizing the pivotal role of innovation in sustaining competitiveness, the author emphasizes the challenges organizations face in capturing and disseminating this valuable asset. Consequently, the book proposes guidelines for effectively managing innovation within an organizational context. It encompasses a wide range of innovation types, from incremental to radical, and aims to provide practical insights into how organizations can integrate innovation into their practices.

The book's chapters are organized to cover various aspects of innovation management, including effective idea communication, collaboration, and commercialization. Each chapter offers valuable insights and strategies for organizations seeking to foster a culture of innovation and achieve sustainable competitive advantage. By leveraging the expertise and experiences of renowned experts in the field, this book provides a valuable resource for professionals, executives, and researchers alike, empowering them to navigate the complexities of innovation management and drive organizational success in the digital age.

Weight: 231g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811931024
Edition number: 1st ed. 2022