Misunderstood Obsession: Turkey Hunting, Business, and the Discipline of Pursuit Paperback – February 15, 2026

Every spring, before daylight, a certain type of man wakes up already thinking about the woods.He’s not just chasing a bird.He’s chasing something deeper.In Spring Obsession, Trace Brannon explores the mindset behind turkey hunting and how that same wiring shows up in business, leadership, and faith. Through personal stories from the Florida timber, hard lessons learned in entrepreneurship, and honest reflections on identity, legacy, and maturity, this book examines what it means to pursue something fully — without letting it define you.From the first gobble that sends goosebumps down your spine, to the quiet mornings that test your patience, to the discipline required to build something that lasts, this is a book about more than hunting.It’s about obsession.It’s about perseverance.It’s about shaping character through hard seasons.And ultimately, it’s about discovering that your identity isn’t anchored in the wins — but in the One who shapes you through them.Whether you’re a turkey hunter, a business owner, or simply someone wired for pursuit, Spring Obsession will feel familiar.Because some mornings change you.And some pursuits define you. Read more