Swipe to Unlock: The Primer on Technology and Business Strategy

Authored by 3 Product Managers at Google, Facebook, and Microsoft, Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry. COUNTERFEIT PHYSICAL BOOK WARNING: There are several sellers selling counterfeit new and used copies of our book. The counterfeit copies are missing 42 pages of new content updates made in 2023. To ensure you get a legitimate version of our book with the latest updates, please only buy NEW copies that say "Ships From & Sold ByAmazon." This #1 Amazon Business Bestseller won a medal from the North American Book Awards and has been featured in The Wall Street Journal, Forbes, and Business Insider. Swipe to Unlock has been translated into 11 languages including Chinese, Korean, & Russian and wastouted as "our generation's Rosetta Stone for enabling anyone to peer into the technology changing everyday life" by Jeremy Schifeling.Swipe to Unlock teaches you how to think like a technologist by answering real-world questions like: How does Spotify determine what songs to recommend to you? How does Spotify determine what songs to recommend to you? How did KaiOS become the third largest mobile operating system in just two years since launching? How did KaiOS become the third largest mobile operating system in just two years since launching? Why does Amazon offer free shipping with Prime if it loses them money? Why does Amazon offer free shipping with Prime if it loses them money? How did a single typo take down 20% of the internet? How did a single typo take down 20% of the internet? Why did Microsoft acquire LinkedIn? Why did Microsoft acquire LinkedIn? By breaking down questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes tech's biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse.Topics Covered: Software Development, Business Models & Strategies, Economics, Hacking & Security, Hardware & Robots, The Internet, Cloud Computing, Big Data, Technology Policy, Emerging Markets, Future Trends, and much more!Featured Companies: Google, Facebook, Microsoft, Amazon, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Washington Post, Grab, Toyota, GoJek, Samsung, Salesforce, M-Pesa, Quora, KaiOS, Twitter, Tesla, ByteDance, Airbnb, Robinhood, Adobe, Alibaba, Netflix, Paytm, Target, and many more!Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen. Buy Swipe to Unlock today to understand why it's the Top Gifted Technology Book of 2022!