The Platform Business Navigator

Platform companies like Amazon, Alibaba, Apple, and Google dominate the economy, and eight out of the ten most valuable companies worldwide follow a platform business model. The Platform Business Navigator provides a 5-step framework and 88 different patterns to help businesses transform into platform businesses, suitable for entrepreneurs, executives, product managers, and business leaders.

Format: Paperback / softback
Length: 296 pages
Publication date: 28 December 2023
Publisher: Pearson Education Limited

The platform business model has become increasingly prevalent in today's economy, with companies like Amazon, Alibaba, Apple, and Google dominating the market. These platform companies act as digital intermediaries, leveraging the power of networks to outperform traditional asset-heavy companies.

Amazon and Alibaba serve as intermediaries between sellers and buyers, facilitating transactions and providing a platform for businesses to reach a wide customer base. Apple connects app developers with app users, enabling seamless communication and distribution of digital products. Google, on the other hand, facilitates transactions between ordinary web surfers and advertisers, using its powerful search engine and advertising platform.

The platform business model has the potential to transform virtually every product, service, and retail business. By leveraging the power of networks and digital technologies, platform companies can create new value chains, optimize processes, and enhance customer experiences.

The Platform Business Navigator is a comprehensive guide that provides entrepreneurs, executives, product managers, and business leaders with a 5-step framework and 88 different patterns to follow. It aims to help them avoid common mistakes and ensure that their business strategies work effectively. The book is suitable for a wide range of professionals and includes a variety of different business case studies, as well as additional content online, such as videos, a platform canvas, and a white paper.

In conclusion, the platform business model has revolutionized the way businesses operate, and companies like Amazon, Alibaba, Apple, and Google have emerged as leaders in this space. The Platform Business Navigator is a valuable resource for anyone looking to capitalize on the opportunities presented by the platform business model and build successful, sustainable businesses.

Weight: 454g
Dimension: 156 x 234 x 18 (mm)
ISBN-13: 9781292466187