The Routledge Handbook of Service Research Insights and Ideas

The Routledge Handbook of Service Research Insights and Ideas provides authoritative coverage of current scholarship in service research, exploring foundations and innovations in services, and how different functional areas interact to create a successful customer experience. It is ideal for postgraduate students and academics new to the discipline.

Format: Paperback / softback
Length: 540 pages
Publication date: 29 August 2022
Publisher: Taylor & Francis Ltd

The Routledge Handbook of Service Research Insights and Ideas is a comprehensive and authoritative guide to the emerging field of service research. Written by leading experts in the discipline, the handbook offers a deep exploration of the foundations and innovations in services, highlighting key issues related to service providers, customers, and service design.

By drawing material from various functional areas such as marketing, human resource management, and service process design and operations, the volume goes beyond previous publications and provides a holistic understanding of the complex dynamics that shape the service industry.

This book is an invaluable resource for postgraduate students seeking to gain a comprehensive understanding of the services discipline. It is also a must-read for academics new to the field, as it offers access to cutting-edge research and insights that will help them stay at the forefront of their research.

The handbook is organized into five sections, each covering a different aspect of service research. The first section provides an introduction to the field, exploring its historical development, theoretical foundations, and key research paradigms. The second section examines the nature of services and the challenges that service providers face in delivering high-quality experiences to customers.

The third section explores the role of customer experience in service delivery and the strategies that service organizations can use to create and enhance customer satisfaction. The fourth section examines the impact of technology on services and the opportunities it presents for innovation and disruption. The fifth section focuses on the ethical and social implications of service research and the responsibilities of service researchers in promoting sustainable and responsible practices.

Throughout the handbook, case studies and examples are used to illustrate the practical applications of service research insights and ideas. These examples help to bring the theory to life and provide readers with a real-world perspective on the challenges and opportunities in the service industry.

In conclusion, The Routledge Handbook of Service Research Insights and Ideas is a indispensable resource for anyone interested in the field of service research. It offers a comprehensive and up-to-date exploration of the foundations and innovations in services, highlighting key issues related to service providers, customers, and service design. By drawing material from various functional areas and providing a holistic understanding of the service industry, the handbook is an invaluable tool for postgraduate students, academics, and professionals seeking to advance their knowledge and understanding of the services sector.

Weight: 653g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032400235